Raching Technology Co.,Ltd.

From May 8-9 local time, the 2025 Switzerland TABEXPO International Tobacco Expo opened in Geneva, once again becoming a vantage point for global tobacco industry trends and earning its nickname as the "Davos of the Tobacco Industry."

As a technical benchmark for China's intelligent temperature and humidity-controlled cigar cabinets, Raching made a significant appearance with its flagship RR series and MON series products. Within the high-end commercial context at the foot of the Alps, this event sparked deep resonance between Eastern manufacturing and European luxury consumer culture.

1. Global Tobacco Elite Gather Jointly Sketching the Future Blueprint of the IndustrySince its inception in 1994, TABEXPO has always been the value hub of the global tobacco industry chain. From Vienna to Barcelona and then Geneva, every stop marks the trajectory of industry transformation.This year's exhibition attracted nearly 500 exhibitors from over 50 countries and regions, compressing the entire industrial chain ecosystem from tobacco leaf cultivation to terminal retail within 15,013 square meters of exhibition space.TABEXPO is an exclusive conference, exhibition, and networking event for all individuals involved in the manufacture and processing of tobacco and nicotine products. The event is dedicated to showcasing the future of tobacco and nicotine production and processing, focusing on forward-looking conferences, exhibitions, and convenient first-time networking activities.

2. Open Booth Becomes Focal Point Global Clients Frequently Stop by to Experience Eastern Manufacturing Raching's booth stood out prominently within the exhibition hall. Designed with minimalist aesthetics, it outlined a tech-savvy space. The open layout broke down the barriers of traditional booths, allowing exhibitors to freely move through and experience the precision craftsmanship of the equipment up close.The bright lighting combined with creative display props highlighted the products, attracting clients from around the world to pause and watch.

3. Switzerland’s High-End Cigar Ecosystem An Invisible Hub and Benchmark for Legitimate Goods ValueHolding the exhibition in Switzerland itself verifies the market status of the country's high-end cigar scene. As the core strategic market in Europe for the Cuban Habanos Group, Switzerland, with its stringent legitimate goods regulatory system and top-tier consumer power, stands as a high-value region for "Swiss legitimate goods."Switzerland's uniqueness lies in its combination of luxury consumer culture and top-tier maintenance ecosystems. Being one of the countries with the highest per capita income globally (with a per capita GDP of $106,000 in 2024), Swiss consumers' pursuit of cigar quality and their collection consciousness sets a prime example.The prevalence of cigar bars and private clubs in Switzerland forms a complete ecosystem chain from appreciation to investment, where Cuban cigars, as representatives of "tobacco luxury," naturally fit well into the local market.

4. From Regional Cultivation to Global Standards Raching's Breakthrough Path in EuropeThese market characteristics align seamlessly with Raching's philosophy of "empowering high-end maintenance through technology." When Swiss retailers need to provide full-cycle services from storage to added value for high-net-worth customers, Raching's smart cigar cabinets become the bridge connecting "legitimate goods quality" with "consumer trust."

Raching's participation in the Swiss TABEXPO Tobacco Expo is not just a product going abroad but also a declaration of the global high-end market value of Chinese brands. We will showcase the high-end image of Chinese manufacturing to European cigar enthusiasts with Swiss-watch-like precision engineering. Under the current international trade environment where Sino-US trade faces numerous uncertainties, Europe, as an important landscape for high-end cigars, has become a new growth point for Raching.